10 Ideas for Social Media Marketing Material

Maria
8 min readJan 29, 2022

If you want to get more creative, these 10 ideas for social media marketing material created with Canva Pro are your go to.

You maybe have heard about that amazing platform, Canva Pro. If you have read more about what can you actually create by using this platform.

There are two options. You can use the platform for free with limited access to templates. Or you may opt for paid subscriptions like Canva Pro and Canva for Enterprise for additional functionality.

Content:

What is Canva Pro used for

  • Book Covers
  • Event Invitations
  • YouTube Channel Art
  • Social Media Marketing Material such as PINs, Instagram posts and Facebook
  • Etsy Shop Covers and Icons
  • Business Cards
  • Resumes
  • Templates
  • Presentations
  • Ebooks

Access to Photos, Videos and Templates

Canva Drag-and-Drop Editor

Content Planner

Edit and Convert PDFs into online designs

Conclusion

Disclaimer: The article contains affiliate links and used to purchase I will earn a commission.

Canva? Design for everyone

In a visual world, Canva Pro makes it easy for individuals and teams to achieve their content creation and marketing goals and create professional designs together, with premium features like Brand Kit, Background Remover, and more.

Book Covers

Book writers, authors have a lot of work do to with writing a book itself. It may be time-consuming so you can help them to get the professionally-looking, appealing and beautiful cover for their book that will catch peoples attention and help them to sell their book.

You can also offer your services as a book cover creator on the platform Fiverr.

There are many other outsourcing services you can use in different areas, mainly Fiverr graphic design is a great help.

Check the Fiverr website and find all services starting from Graphics & Design, Digital Marketing, Writing & Translation, Video & Animation, Music & Audio, Programming & Tech and Business.

Although there are many other platforms many business owners opt to use Fiverr because of the affordable pricing model that targets businesses on a budget.

Event Invitations

Especially when it comes to weddings, having a beautiful invitation is part of the preparation.

If you are an artistic soul and you like to create these invitations, you can easily build your business around them with Canva.

Not only wedding needs specific invitation cards, but you can also invite people to birthday parties, graduating parties, lunches, business barbeque dinners and so on…

Remember that this is your special occasion and so you want a nice invitation. And Canva Pro is definitely the place to go for these.

Eventually, you can create them by yourself.

YouTube Channel Art

Running a Youtube channel? You can use Canva Pro to create even your videos, thumbnails, nice marketing material and add it as a part of your video, your logo.

Canva Pro has many options on how to create statics products, templates but also videos.

You also have the music available on Canva. Or you can easily upload your favourite song.

Social Media Marketing Material such as PINs, Instagram posts and Facebook

Posting on social media or working as a marketer? Either way, Canva Pro will help you to create amazing material.

With Canva Pro, you already receive templates that you can just adjust to your needs.

So even if you are starting your business and don't want to invest in marketing services as yet, Canva Pro got you covered.

Etsy Shop Covers and Icons

Building your Etsy shop? Canva Pro is a must and lifesaver in this case. Especially when you are doing printable digital wall art, templates, business cards and so on…

Not only that you can create the product itself, but also any marketing material and logos, cover, icons to set up your Etsy shop so it looks professional.

Canva Pro is a great investment.

Business Cards

Businesses, whether small or large, needs business cards. You could perhaps go a step further and create digital business cards?

This may be a great idea if the corporate and business world is the place you want to operate in.

Business owners will always be happy to get a professional-looking business card that will help them to promote their business.

Resumes

If you are just out of school and struggling to write your first Resume, don't worry. We all have been there before.

Easy to say for me now, but it was;t the case a few years ago. What would I give for a beautiful Resume template?

Not only that your Resume has to have a certain format, but also include various information.

So get it filled up with quality information and still remember the formatting. Resumes and cover letter templates can be easily created in Canva Pro.

Templates

Planners, templates, organisers and diaries. Ohh, people, we do love planning, don’t we?

Well, not only it is a very useful way of organising your financial, personal and work time, but it also can be great fun when you have a nice planner.

Would you track your bill with the bill tracker on the picture? I certainly would.

Click here to get the planner on the picture.

Presentations

As already mentioned, Canva Pro gets your back.

Most people think of Canva is only for creating images.

But you can create invitations, planners, business cards, blog banners, newsletters, menus, certificates, workbooks, websites, flyers, videos, posts on various social media platforms such as Pinterest, Instagram, Facebook and Twitter and more.

Ebooks

Creating eBooks was never easier. Templates are already ready with your Canva Pro.

Adjust them as you need and use go ahead with your business idea.

I have also actually created my own eBook on Canva as an author. So that can be maybe something you can also consider.

Access to Photos, Videos and Templates

Depends on the programme you choose. If you want to get that first feeling about the programme, get the free version.

However, in the PRO version, you gain access to 75+ million photos and videos and 420,000+ templates. Only a small fraction of these is available with the free plan.

To use the templates, click the Templates tab when you’re on the editor. Canva will automatically find templates based on the design type you selected.

Canva Drag-and-Drop Editor

Online work has changed to the drag-and-drop world. Just be careful with the dropping.

The drag-and-drop editor makes it very easy to work with the photos, videos, templates and all elements.

There is work on your side as you need to choose what you want to create, and Canva will display all the relevant items.

You can add items by the drag-and-drop method and make changes and adjustments. If you have used the templates before, you can probably make them in seconds.

Templates can be a great help at first so can start to get more ideas about the clear, eye-catching marketing material.

Content planner

Another new feature is the content planner. Here you can view all the images you have scheduled.

If you find gaps in the calendar, click the ‘+’ sign to add a design you created earlier, or create one immediately.

Edit and Convert PDFs into online designs

So how does the conversion work? You will first need to import PDF files right into Canva for free.

Then Canva will manage to break these PDF files down into editable elements and you can then convert, annotate, and customize them instantly, just like any design asset within the platform.

You can download your work as SVG, PPT, or print-ready PDF files. These are all shareable online from the same Canva dashboard.

1. Prepare a Quality Presentation

2. Youtube Videos

3. Ordinary Videos

Benefits of Canva PRO

In my experience of using Canva, I had a free trial of the platform for a few days and then bought and started to use the benefits of Canva Pro.

The price for Canva PRO is affordable even for smaller businesses. $119, when billed yearly. You will all the templates available including all the premium designs, templates and videos.

You can easily save and apply your brand too. Resizing is available here, as you won’t have this tool in the free plan.

Storage is 1,000 GB of cloud storage. You further have a scheduler for 8 main social media platforms.

Conclusion

I hope these 10 ideas for social media marketing material created with Canva Pro may inspire you for starting your social marketing career or just start running your own business.

Just remember that this is still a business you are starting when choosing any of the above options. So you not only create the product but also market it.

So now you know how to design on Canva. Overall, the experience of using Canva is very positive. It is a great platform for non-professional but also professional designers and marketers.

Mostly a positive experience and really can’t see many negatives to this platform.

So if you need to get your designs ready, get your PRO account with Canva.

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Disclaimer: The article contains affiliate links and used to purchase I will earn a commission.

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Maria

Nice to meet you. Personal finance related to the world of corporate structures, financial statements, private budgeting. Success is created.